New supply agreement for Fiji Agromarketing

Pacific Trade & Invest (PT&I) congratulates Fiji Agromarketing on a formal supply agreement signed with Supa Save Supermarkets on Monday.

At the signing of the Fiji Agromarketing Supply Agreement: (L-R) Mohammed Khan, Director Supa Save Supermarket, Ian Furlong PT&I Trade Development Manager , Saleshni Khan, Director Supa Save Supermarket, Filipe Alifereti Fiji AMA Executive Chair and Josua Wainiqolo – Pacific Community Biosecurity and Trade Facilitation Coordinator.
At the signing of the Fiji Agromarketing Supply Agreement: (L-R) Mohammed Khan, Director Supa Save Supermarket, Ian Furlong PT&I Trade Development Manager , Saleshni Khan, Director Supa Save Supermarket, Filipe Alifereti Fiji AMA Executive Chairman and Josua Wainiqolo – Pacific Community Biosecurity and Trade Facilitation Coordinator.

The deal closes a successful week for Fiji Agromarketing whose representatives were in Auckland to develop new customers and to identify new equipment to improve production efficiencies in the processing of their products.

Mohammed Khan and Saleshni Khan are the directors of a number of stores including Supa Save Supermarket in Otara. They also distribute products to other parts of New Zealand. The deal potentially cracks open the door for more Fijian products to reach further into the New Zealand market.

Supa Save Supermarket supplies two supermarkets and three shops and will now be stocking frozen Taro, frozen Cassava, Kava and coffee beans sourced from Fiji. The first container of product is due to arrive in August and others will follow into the future depending on its success.

The representatives from Fiji Agromarketing included Filipe Alifereti, Executive Chairman; Eroni Qama, Procurement Manager and Alivereti Yaya, Sales and Marketing Manager. They were supported by PT&I Trade Development Manager Ian Furlong and Josua Wainiqolo, Pacific Community (formerly SPC) Agromarketing Biosecurity and Trade Facilitation Co-ordinator who were present at the signing of the agreement in Parnell.

The result was also a positive outcome for Mr Furlong who co-ordinated the Fiji visit after joining PT&I just a few weeks ago.

Ms Saleshni Khan and Mr Mohammed Khan with the signed agreement.
Ms Saleshni Khan and Mr Filipe Petero Alifereti with the signed agreement.

Fiji Agromarketing spent the week meeting with a number of prospective new customers and distributors and equipment suppliers. They were accompanied at times by the Fiji High Commissioner to New Zealand, Filimone Waqabaca, who added his support to the team efforts.

The new customers were interested and keen to know more about the large new range of products on offer ranging from frozen taro, frozen cassava, kava, cocoa beans, fish, virgin coconut oil, breadfruit, jackfruit and chillies amongst others.

The success of Fiji Agromarketing’s visit is a testament to the resilience of the Pacific nation. Parts of Fiji were devastated by Cyclone Winston, one of the biggest cyclones in history to hit the Pacific just several months ago.

To June 2015, Fiji exported about $50 million in products to New Zealand, including the top export of sweet potato and bread, pastry, cakes and biscuits, fresh or chilled vegetables and clothes. New Zealand exported $380 million to Fiji. The supply agreement will have a positive ongoing outcome for suppliers and bodes well for the continued growth of Fiji’s agricultural products into the New Zealand market.

For more information, please email PT&I Trade Development Manager Ian Furlong at ian.f@pacifictradeinvest.co.nz

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One Comment Add yours

  1. Mere Kini-SALUSALU says:

    Congratulations Team AMA and great ‘Vinaka Vakalevu” & appreciation to Pacific Island Trade especially Mr Furlong and SPC Mr Wainiqolo for their technical assistance and facilitation to accomplish AMA mission to NZ

    Like

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