Cook Island Tourism operators flocked to Pacific Islands Trade & Invest (PT&I) Digital Tourism workshops in Rarotonga earlier this month.
As more tourism and travel transactions is now done online, travel planning, booking and social media are the first point of contact for many tourists planning holidays or visits.
Sixty small tourism operators attended the two-day workshops keen to learn more about enhancing their online presence. The workshops were hosted by PT&I and its local partner, the Cook Islands Tourism Authority.
Chad Morris, PT&I’s Sydney-based Investment & Tourism Manager said, “The large turn out to the workshops demonstrated an appetite for this type of capacity building.”
The series of four-hour workshops focused on six areas from understanding the accommodation buying cycle, leveraging your website to drive more sales, instant book capability, online third party distribution, social marketing and outsourcing.
Increasingly more bookings are being made via smartphones so a key message to tourism operators is having a website that is both functional and mobile-friendly.
“Participants left the workshops very positive. They commented on how valuable and insightful the workshop was and demonstrated the importance digital marketing is to the success of business today,” Mr Morris said.
In 2012, PT&I partnered with South Pacific Tourism Organisation (SPTO) and Worldhotel-link.com (WHL) Group to launch the first phase of PT&I’s Tourism Promotion programme. Since then, the initiative has helped build 279 websites and generated more than A$6.4 million in online bookings for tourism operators in the Pacific Islands.
PT&I Sydney also launched a new digital tourism package aimed at helping operators take their marketing to the next level, increasing their bookings and online presence.
Similar digital tourism workshops are also planned to assist operators in Samoa, Tonga and Vanuatu.
For more information, please contact, Chad Morris, PT&I Sydney Investment & Tourism Manager at firstname.lastname@example.org