Island fashion at Pacific Runway Show, Sydney

The glamorous Pacific Runway Fashion Extravaganza 2016 has signed up Pacific Trade & Invest (PT&I) as a major sponsor. 

rsz_pacific_runway_fashion_advertThe glitzy event is likely to attract flocks of Pacific fashion industry supporters to Dockside Pavilion in Darling Harbour, Sydney on October 21 to see what’s hot!

PT&I Export Services Manager Teremoana Mato is excited by PT&I’s fashion industry involvement due to the exposure this will have on emerging and established designers attending from the Pacific Islands countries.  PT&I Sydney underlined its support for the Pacific fashion industry after earlier this year it helped five established designers showcase for the first time at the Mercedes Benz Fashion Week Australia held in Sydney.

“PT&I’s sponsorship is aimed at supporting and encouraging the growth of the Pacific Islands’ export-capable and export ready enterprise. It also fits with a commitment to create good jobs through enhancing competitiveness and promote Pacific companies into international markets. In addition, to encourage the greater participation of women in international trade and support their economic empowerment and fashion extravaganza event is another of those platforms that gives them that opportunity,” Mr Mato said.

Mrs Failepou Peni, Owner/Director of Pacific Runway Fashion said in an earlier media release, “The Pacific Runway Fashion is fundamentally to provide designers a prestigious platform to gain experience and exposure.  However, we have realised along the way that it is also a wonderful opportunity to promote the established enterprise of the Pacific Islands with a focus on health and beauty products.”

Twenty-six designers, new and emerging and established from the Pacific region representing Polynesia, Melanesia and Micronesia will showcase at the event.

The increasing numbers of Pacific Island fashion designers and labels at Pacific Runway Fashion indicates how quickly the infant fashion industry is growing in the Pacific. The company has strategic partnerships with fashion industry counterparts in other Pacific countries that have shown their support. These include Papua New Guinea Fashion Week which is held in August. New Zealand’s Pacific Fusion Fashion held theirs in September whilst Samoa held Fashion Week was also in September. The Cook Islands Runway Show was held last year.

Businesses have also jumped at the chance to be involved.

Naturally Fiji has offered VIP guests gifts with the Essence of Fiji beauty products for goodie bags.

Moana Gems Pearl and Art Gallery will be accessorizing one of the Cook Islands designers range and the two celebrity MCs with black pearl and pearl shell accessories.

The Australian Museum has also stepped up to offer an exclusive welcome and networking event for the designers.  The night will kick off with Pacific Warriors greeting then a little appetiser by the established designers.

Added to the glitz of VIP guest passes, invited media and celebs from fashion through to couture in ready to wear, resort wear, swim wear and ethnic fashions.

The strategic partnership with PNG is significant said Mrs Peni PNG is a “booming” country and the PNG Government were also keen to leverage its fashion designers and industry.

The inaugural PRF Extravagance 2015 was a major success held at Sydney’s contemporary multi-arts centre – Carriageworks. Four hundred tickets sold out along with 200 VIP tickets. Twelve designers, 60 models, 20 hair and make-up artists, 25 photographers and 50 volunteers are involved. Moana Gems Pearl and Art Gallery will be accessorizing one of the Cook Islands designers with Black pearl accessories, pearl shell as well as the two celebrity MCs.

Tickets are still available for sale from www.pacificrunwayfashionshow.com  Please email PT&I Export Services Manager Teremoana Mato at mona.mato@pacifictradeinvest.com

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