Islands beauty products stir the air at top Asian show

Unique skin care products from Fiji and Tonga attracted interest from international buyers at this year’s COSMOPROF, Asia’s leading beauty products expo held in Hong Kong.

Pacific Island participants at COSMOPROF trade show in Hong Kong.
Pacific Island participants at COSMOPROF trade show in Hong Kong.

COSMOPROF ASIA Hong Kong opened in two venues this year promoting ‘One Fair, Two Venues’ concept. The Hong Kong Convention Centre for finished products provided for 2,700+ exhibitors on 98,000 sqm of exhibition. According to www.cosomprof-asia.com there are 21 National Group pavilions attracting around 60,000 international. Visitors.

An additional attraction was the International buyers programme inviting buyers delegations from emerging countries to attend one-on-one business matching or attending the high-end educational opportunities from industry experts.

The AsiaWorld-Expo (AWE) was a second platform for exhibitors of ingredients, machinery & equipment, packaging, contract manufacturing and private labelling.  This was held at the airport. The AsiaWorld-Expo (AWE) showcased ingredients, machinery & equipment, packaging, contract manufacturing and private labelling.

Pacific Trade & Invest (PT&I) China hosted the booth at COSMOPROF for the first time and organised business match making for the Pacific delegates.

PT&I China’s Yolanda Jiang attended COSMOPROF ASIA at the Hong Kong Convention and Exhibition Centre for finished products.  There were seven product sectors including cosmetics and toiletries, beauty salon, hair salon products nails and accessories, selected brands, new trends and emerging small and medium first time exhibitors at Cosmoprof Asia.

Naturally Fiji displayed a beautiful range of handmade soaps, moisturizing oils and lotions based on the ancient culture of using plants and flowers in healing and beauty rituals. The Naturally Fiji marketing team also demonstrated their new star range of shampoo, conditioner, sugar scrub and shower gel.

Mahazbeen Begum, Business Development Manager, said buyers showed “keen interest in our products” and described the COSMOPROF ASIA booth as a “wonderful opportunity to promote our Naturally Fiji in the Asia market.”

Tonga’s Island Rose Dream displayed unique handmade soaps, moisturizing oils and sugar scrub.  True to their company name – Island Rose Dream – their formula blends island magic, including pure Tongan coconut oil with other natural fragrances, producing charming fragrances for healthy skin care.

Rosie Fine, founder of the company, said the expo was “a great opportunity to showcase our products. It was such an amazing experience as well as a learning experience too.”

The attractive Pacific products made the booth the most popular in the “Discover Trends” zone of the fair, drawing a large number of visitors and export orders to Asian markets are expected.

Exhibitors and buyers attending COSMOPROF came from all over the world.

The biggest attraction for international buyers and manufacturers would have to be the burgeoning sales in this sector in Asia.  According to www.asianscientist.com, cosmetic sales in Asia are expected to exceed US$150 billion b7 2017 based on data from market analysts Euromonitor International.  Japan had the highest per capita spending on skin care and beauty products, with China slightly ahead of the US.  China was expected to be a huge driver of growth in skincare products in 2016. For more information on the Asia cosmetics industry, go to http://www.asianscientist.com/2016/02/features/asia-cosmetics-skin-care-industry-reigns-supreme/)

For more information please contact yolanda.jiang@pacifictradeinvest.org.cn

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