PT&I prepares Vanuatu exporters for NZ market

This year’s tenth workshop of the Pacific Trade & Invest (PT&I) Path to Market Programme took place in Vanuatu earlier this month.

Vanuatu export businesses actively participate in the PT&I P2M workshop in Port Vila.
Vanuatu export businesses actively participate in the PT&I P2M workshop in Port Vila.

P2M is PT&I’s export capability building programme that combines the range of export facilitation services and expertise provided by PT&I to help export ready and export capable businesses enter new export markets.

This was the first step in a six-step programme aimed at assisting Vanuatu businesses build their capability to enter the New Zealand market. The New Zealand market was a focus of the seminar which promoted and provided information on the opportunity that exporting to New Zealand provides.

The content of the P2M workshops is specifically targeted at existing and new exporters giving further insights and overviews of getting products to market. The P2M Programme is an extended business model that covers a series of methodical steps that are delivered in partnership by PT&I NZ and an Economic Development Agency in each country. In this instance, PT&I partnered with the Vanuatu Chamber of Commerce to deliver the workshops.

PT&I Trade Development Manager Ian Furlong conducted the workshop in Port Vila, which 16 individuals attended. “The seminar attendance was good and included businesses involved in selling packaged kava, chocolate, beauty products, virgin coconut oil, Noni Juice, handicrafts and Taro,” Mr Furlong told Pacific Periscope.

PT&I P2M workshop participants pose for a picture during day's proveedings.
PT&I P2M workshop participants pose for a picture during day’s proveedings.

Feedback from the participants was very positive with 100 per cent saying that they would recommend this programme to others, Mr Furlong revealed. Several participants commented that they saw New Zealand as a good starting point for exports and that the information provided was helpful in improving their understanding of how to access this market.

Mr Furlong said that most businesses who are wanting to enter the export market see their business through a domestic market lens – the challenge is to fully understand the export market, its customers and its regulations well enough to become successful in that market.

Immediately prior to Vanuatu, the P2M workshop was held in Honiara, Solomon Islands (covered in last week’s Pacific Periscope). During their visit to the Solomon Islands, Mr Furlong and Manuel Valdez, Chief Operating Officer and Head of Investment visited stakeholders like the Solomon Islands Chamber of Commerce and Industry and the Solomon Islands Ministry of Commerce Industry Labour and Immigration and met with Director of Investment Derek Aihari.

“Stakeholder consultations and briefing in-country partners about our activities and programmes such as P2M is an important part of our visit to member countries,” Mr Valdez said.

For more information on the PT&I P2M Programme email Ian Furlong, Trade Development Manager at ian.f@pacifictradeinvest.co.nz.

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